There are numerous methods a business can get engaged in philanthropy, and they’re not constrained to donating significant amounts of money; discover how else you can provide assistance!
It is important for any booming business to be aware of the reasons to donate to charity and the positive impact they can have on the communities that they operate within. The company GoApe has a fantastic understanding of the importance of giving to others, by placing the focus on assisting charities which are relevant and important to them as a business. Whether it is a charity which holds a similar vision to your company or one which may provide support to your customers, it is a great idea to find a charity which supports a cause that is important to you. Further to this, if a company is clear about their strong link to a charity, employees will be more motivated to get involved. Because of this, being transparent about the thought process behind charity work to your workforce is essential for galvanising assistance for the cause.
Although there are countless methods in which a company can give to charity, one of the most renowned ones is offering grants to the local region. One example of a business doing this recently is Persimmon, who have pledged numerous grants to local sporting communities for under 18’s. Offering money to regional charities comes across as more personal than picking larger ones which you might not be as closely connected with. As your staff members are likely to live in or nearby location you’re supporting, this is a fantastic motivator for staff if they know their employer is supporting a cause which has a direct relation to them. This is yet another great reason to donate, as it facilitates a positive culture within the workplace, giving employees a reason to feel connected to their employers’ charity work.
Individuals often associate raising money with charity work, but of course there are many other ways of giving to charities which don’t include having to donate money directly. Raising awareness for certain causes can be just as, or even a lot more beneficial than simply donating money. If awareness is raised effectively, there’s a bigger chance of greater numbers of people assisting the cause as a knock-on effect from this. Raising awareness for mental health and wellbeing is an angle which has been taken by Capita, who encourage their staff to discuss this topic and offer support where it is needed. By starting a campaign to raise awareness for a worthy cause internally is a good way to begin, as this snowballs into more people discussing it outside of work in different circles. If you understand that being altruistic entails a lot more than paying huge amounts of money to charities, it opens the door to limitless possibilities for your company to help promote worthwhile causes.